The internet has changed the way businesses are conducted and information dissemination to your customers from all over the world become easily if you know how to leverage on the internet’s full potential.

mysilverweb digital marketing seo sem advertise
mysilverweb digital marketing seo sem advertise

The power of Digital Marketing encompasses all electronic marketing effort to advertise and deliver your brands, products and services through digital channels such as websites, search engines, social media, emails and mobile apps.

Mastering the use of digital channels can escalate your business revenues and growth to next level.  There are four essential factors that are imperative to formulate a successful marketing strategy:

  1. Increase Online Presence & Traffic
  2. Your online presence is important with right & quality content.  Website or social media page at higher search rankings receive majority of the impressions and clicks, which can result in significant traffic increases for you.  Hence, the search engine optimisation (SEO) acts as the initial “funnel” that brings traffic. Having an online presence increase the chances you have for users to see your content and associate with your brand.
  3.     Website, Landing page, Social Media presence etc.
  1. Increase Brand Awareness
  2. Brand awareness is the way in which customers recognize and remember your business. Create marketing materials that helps your audiences understand, recall, and become comfortable with your branding and products.
  3.     Guest Blog, Key Opinion Leaders/Influencers, Sharable Infographics, Enhance SEO, Referral & Loyalty Program, Podcast, Brand Partnerships, Free Trials/Goodies, Advertising (traditional, display, video, mobile & native), Email Marketing, Remarketing etc.
  1. Increase Analytics & Insights
  2. Ensure that all your marketing strategy and activity are tracked and quantified. The enormous amount of data generated through social and digital campaigns can be used to measure and understand the efficiency of the campaign, for instance increases in rankings, traffic, conversion and marketing KPIs & ROI and cost effectiveness which related to Lead Generation & Engagement, Traffic Metrics, SEO Optimisation, Paid Advertising and Social Media Tracking.
  3.     Google Analytics, Google Conversion Tracking/Tag Manager, Facebook Pixel
  1. Increase Competitiveness & Marketing Direction
  2. An omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for acquiring and retaining customers.  The business leadership & marketing team must develop a shared vision on digital marketing and ensure it’s adopted throughout the organization with 5Rs across all channels and touchpoints.
    •    Right Activities
    •    Right Investment
    •    Right Media
    •    Right Returns
    •    Right Visibility

We’re Ready to Raise Your SEM & SEO Game with YOU!

We understand that Marketing does not always come cheap and takes hours of hard work to achieve high organic rankings in major search engines and social media. Contact mySilverWeb to find out more about Digital Marketing, SEO & SEM PPC services today!

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